Chapter 7: Innovation vs. Expectation: Redefining Oatmeal
Our small but mighty team of three has been deep in conversation. It's been challenging, exciting, but always necessary. At the heart of it is a big question: Who are we, and where are we heading? ...
Chapter 6: A New Decade, A New Chapter
The Ways We Celebrate Birthdays are special. They mark another year of life, growth, and moments worth celebrating—whether that year was smooth sailing or full of challenges. It’s a day to indulge ...
Chapter 5: Seollal Reflections: Honoring Heritage, Bridging Generations
Today’s edition of The Persimmon Diaries is a little different. Normally, our team takes the lead, and you’ll hear from me, Sarah, at the end. This time, it’s mostly me–I’m excited to share more an...
Chapter 4: Defining Gamsa: The Power of a Hyphen
Who Do We Want To Be? We’re currently on a journey to define Gamsa and let’s just say it’s been a wild ride—fun, exciting, and at times, existential. Our brand values will be the foundation of Gams...
Chapter 3: Gamsa's 2024 Wrap-Up
Happy Holidays Everyone! As the year draws to an end, we’ve been reflecting a lot recently on the last 12 months. One thing we’ve realized? Motivation and energy aren’t endless resources—who knew!?...
Chapter 2: This Journey Is Anything But Easy
Putting The Odds In Our Favor Each day, our team (it’s three of us now) is faced with the hard realities of building an early stage Korean-American food brand within the stale and mostly sweet brea...